![]() ![]() The addition of wireless internet access allowed people to buy books from Kobo directly, which simplified the process. It also had physical buttons all over the unit. It had a rather flimsy D-Pad that was used to navigate settings menus. The e-reader visually was a carbon copy of their first e-reader. This marked the first time Kobo experimented with different colors, offering a white, black and lilac version with a quilted cover on the back. It featured a slightly improved processor and support for a 32 GB SD Card. This was only a few months after the original Kobo e-Reader launched and the company had to bow to customer demands to buy eBooks right on the device. The Kobo WIFI edition was released on October 15th 2010. However, in June 2010, just after the Kobo was released, Amazon dropped the price of the Kindle to USD$189.Ĭhapters Indigo was an early investor of Kobo, contributing close to $150 million to assist them in developing e-readers and an online bookstore. Customers were encouraged to load in their own books manually, which hampered its ability to compete against Amazon. The pricing strategy of the original Kobo, at USD$ 149, was to rival the Amazon Kindle, which was USD$ 110 more expensive. It did not have WIFI or a built in store. This translates to a display pixel density of 170 (dpi), which is quite impressive at the time. It featured a 6 inch with a resolution of 600 x 800 pixels. The first Kobo e-Reader became available in Canada and the US on May 1 2010. Today, we look at the evolution of the Kobo brand and how their e-Readers have changed overtime. Their earliest e-ink devices were fairly basic and through dedication to reading their latest models are very solid. Kobo has been making e-readers since 2010 and diversified into tablets in 2011.
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